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Importance of Video Storytelling for Nonprofits

Posted on April 16, 2019 at 11:02 AM

“Fear is useless. What is needed is trust. As social innovators we’ve got to be tenacious, gritty, and courageous. We deal with cynicism and rejection, especially when what we’re working on is important. So we can never give up. Ever.” Jim Ziolkowski, founder and CEO of buildOn

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Lights, Camera… Panic! Overcoming Your Nerves on Camera

Posted on April 09, 2019 at 12:27 PM

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[Podcast] The Story Behind the First Viral Video That Was Faked

Posted on April 03, 2019 at 8:51 AM

  Viral. As a parent, you loathe this word. It means sniffly, cranky kids and overtired adults. You can’t predict when a virus will take over your house, wreaking havoc and turning you into a sleep-deprived shell of your former self. And you can never predict when a video is going to go viral.

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Commercial Production: 5 Steps to Effective Spots

Posted on April 02, 2019 at 11:30 AM

Which is harder to create: a short story or a novel? Most writers will tell you a short story is far more challenging. With a novel, you have 100,000 words to weave your tale and meander up to the point. With a short story, you have to get the job done in 15,000 or so. The same is true of a ...

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How to Stand Out with Your Video Strategy

Posted on March 26, 2019 at 11:15 AM

We’re not going to bore you with video content statistics… But if we were, we’d tell you that 45% of people watch an hour or more of Facebook and YouTube videos a week. Or that 500 million hours of video is watched on YouTube each day. Or that 87% of online marketers use video. Or that more video ...

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Why the First Commercial Looks Like Advertisements of Today

Posted on March 21, 2019 at 1:36 PM

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Conversational Storytelling: 3 Tips for Powerful Business Videos

Posted on March 19, 2019 at 11:41 AM

We need to talk.

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Left of Center: Trusting in the Creative Process

Posted on March 12, 2019 at 11:00 AM

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The Story Behind The Marlboro Man Brilliance

Posted on March 07, 2019 at 2:07 PM

 

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After “It’s a Wrap”: 5 Ways to Maximize The Impact of Your Business Videos

Posted on March 05, 2019 at 9:16 AM

You’ve just created a great video. Congratulations. But you’re not done! Now it’s time to put this incredible asset to work for your business — and maximize your investment.

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