When an actor keeps getting cast in a similar roles based on past performances or appearances, that is called typecasting. It’s why Jennifer Aniston typically plays the romantic comedy love interest and why Michael Cera often ends up playing the geeky, baby faced, socially-awkward high schooler.
Roll the Film
It seems these actors are doing very well, but they can’t seem to get past the type of role that made them famous--Rachel from Friends and George Michael from Arrested Development, respectively. Those were (and still are) phenomenal characters. But you’d better believe Jennifer Aniston gets tired of people yelling things like, “Hey, Rach, how’s Ross?”
If you’re not careful, resting on past success will leave you watching repeats of your own highlight reel.
Stuck on Repeat
Did you start out your business with a big win? Maybe you were a rising star early in your career. Then what? Did you hope lightning would strike twice, but didn’t? Did your “wunderkind” persona start to lose its charm after a few years? That’s because you keep telling the same story over and over.
It’s time to tell a new story. Consider an outside perspective to help you gain some of your own. Whether you hire a consultant to size up your business’ strengths and weaknesses or a video media company to tell your story differently, it can be nearly impossible to approach your story from a different angle without outside help. On an individual level, you might benefit from meeting with a career counselor or finding a mentor to help you get to the next level.
Turn the Page
The good news is your business isn’t solely determined on year one or even year ten; you can go far to reinvent your brand with some creative storytelling. This can help you tap into the passion that led to your early success. Don’t let your legacy suffer from recycling old, tired performances.
Steve Buscemi finally showed the world a new side of himself in Boardwalk after decades of goofball roles. Steve Carell put aside his comedic satire in Foxcatcher to show off a true dramatic gift. What do these actors have in common (other than the fact they’re both named Steve)? They surprised everyone by stepping out of their well-rehearsed character tropes and proved they were capable of telling a new story.
By Curtis Honeycutt – AGP Contributing Script Writer