Do you need a video storyboard for your next brand documentary? If you want to attach a burdensome — and unnecessary — ball and chain to your project, by all means, yes: use a storyboard. If you want to tell your story differently, it’s time for a different approach to video production.
Brand Documentaries Are On Fire
As documentaries like RBG, Three Identical Strangers, and Won’t You Be My Neighbor have achieved unprecedented success at the box office and on the small screen, more businesses recognize the potential of this style of storytelling. Audiences are drawn to the slice of real life portrayed in these films, the emotion, the authenticity.
It is this “realness” that video storyboards can constrain. Essentially, a storyboard is a visual representation of the story you want to tell. From rough sketches to detailed graphics, they’re used to flesh out the details of the concept and lay out the specific actions, dialogue, voice overs, and camera angle for each on screen shot and scene.
A basic storyboard template may look like the following:
Video Storyboards: Throwing A Bucket of Cold Water On Your Fire
Solidifying details and plotting shots and scenes: what could be wrong with that? Nothing, per se. It’s important to have a clear goal for your video and ensure that it is aligned with your overall business strategy. You need to know where you’re going. But the route can vary.
Imagine you’re taking a road trip. You know you’re going from, say, Indianapolis to San Francisco. You can plot out your journey, step by step, and stop by stop. But what if you want to take a detour? Speed up one part of the journey and slow down during another? What if one road is closed and you have to take another? If you’re sick of the interstate and want to see the sights? You have an ultimate destination; but how you get there makes all the difference.
If you want to produce a typical corporate content, any video production company can do that for you. AGP isn’t typical, and we know your stories aren’t either. Telling them in a natural, organic way creates an emotional connection with your audience; it gives people insight into the who’s, why’s, and how’s of your company on a relatable level.
Video storyboards limit and confine creativity; they build bars around the possibilities that can reveal themselves through the creative, collaborative production process.
So what do you do instead of using typical storyboard tools?
AGP’s Unique Video Production Services
We tell your story differently because we’re different. Rather than confine creativity, we want to let it loose and see what happens (within strategic and professional bounds, of course!). Throw out the video storyboard and:
Ask These Questions:
Forget the video storyboard. Cut to the heart of the matter:
- What do you want people to feel?
- What do you want your audience to take away from the video?
- What do you want them to do? What action do you want them to take?
Develop and Consult Your Creative Brief
Instead of storyboarding or creating a shot list, AGP works with you to develop a Creative Brief. This helps you answer the questions above, among others, to ensure we understand the story and develop creative ways to tell it. It clarifies your goal and what you want people to feel, take away, and do. Once we know our destination, we can allow the story guide the journey.
We’re asking you to trust in the creative process, to trust our experienced team, to tell your stories with impact. When AGP worked with Sigma Nursing, for example, they came to the relationship with ideas. We had different ideas. It was a great collaborative partnership that resulted in an effective, compelling video.
Sigma’s Director of Marketing, Julie Adams, said, “It’s up to you, maybe, as the person in marketing to come up with an idea that you want to convey, and then you get a lot of people who are willing to follow your lead and say, ‘Sure, I’ll give you exactly that.’ The problem with that is you don’t get the benefit of the expertise and knowledge of the people that you’re working with.”
We don’t want to give you a standard (boring!) corporate video; we want to tell your story, differently, so you can get through to your audience, drive them towards specified actions, and achieve your business-building goals. This is why we’ve moved beyond the typical video production process, including the video storyboard. There are no limits to creativity — except those you impose on yourself.
Ready to create a marketing video that leverages your audience’s interests in the real, the authentic, the raw, the organic? So are we.