We love Apple, but they’ve managed to convince people that, with a shiny, slim, pricey piece innovation, anyone can be a videographer. Point, shoot, slap on a filter you got from a 99¢ app, and done! But let’s ask ourselves a question: do you want a business asset that shows the same level of professionalism as the last cat video you watched? An experienced corporate videographer not only knows how to use the technical tools of their trade, they have the creative and artistic skills necessary to bring your story to life in a compelling, impactful way.
Videography is one of several key video production services that can empower your brand to reach its audience, connect, and drive action.
You Need a Non-Corporate Corporate Videographer
If there’s something you hear us say time and time again (besides “Your Story. Told Differently”), it’s that corporate video doesn’t need to be so “corporate.” The right videographer helps bring your story to life — without falling into the trap of depending on executive soundbites, boring office shots, or typical features/benefits spiels.
Hey Google: Find Me a Good Corporate Videographer
You’re going to ask business associates and friends for video production company referrals, but you’re also going to turn to Google as you search for the right corporate videographer. Scrutinize:
- Examples of Their Work. Samples of their video content will give you insight into their style, area(s) of expertise, range, and, of course, the quality of their corporate videos.
- Their website. This is the digital version of a first impression. Is the videographer’s website easy to navigate? Visually appealing? Does it load quickly? Does the content reinforce this as a trusted, authoritative professional?
- Their online persona. Review their social media profiles on Facebook, LinkedIn, Instagram, and Google My Business. Do they align with the persona they convey on their website? Are they engaging with their followers? Do they communicate effectively?
- Their reviews. You’ll find nuggets that won’t be present in their website or social profiles. Clients will discuss everything from the videographer’s skills in communication to their punctuality.
Were they able to adapt to unavoidable changes in the production schedule (e.g. inclement weather)? Did they respond promptly to messages and answer questions clearly?
Or did they fall apart when Mother Nature didn’t play along? Did they fail to come up with a Plan B and C? Did they leave clients hanging when they needed to get in touch with them? Was their project overschedule or over budget? Did it end up looking like the aforementioned cat video?
Consider the glowing reviews just as carefully as you do the red flags.
- The practicalities. Creative vision aside, there are some practicalities to consider, including:
- Proximity to your business. Logistically, it’s often easier to find a videographer close to your location. There are a few benefits: they’ll know the area (and all the great spots to shoot), the processes for permissions/licenses to film locally, if applicable, and you won’t have to pay for travel/accommodation expenses.
However, if you’re willing to go the extra mile — or rather, have them go the extra mile to get to you — then you can significantly expand your possibilities and find the right fit. In other words, it’s up to you and your budget. Which brings us to the next point:
- Cost. You need a realistic price estimate before you get started. And you’ll find that videographers don’t post this information on their websites! There’s a reason for this: the best know that the cost is informed by your unique strategy and the stories you want to tell.
When discussing price, ask about the video production services the videographer is capable of delivering; do they have a team they can call on for creative, pre-production, filming, post-production, editing, distribution, and other aspects needed to create your video? An inclusive “package,” if you will, can help you maximize your budget, and the results you can expect from your professional video.
Develop a short list of high quality candidates, and prepare to grill them!
Interviewing Corporate Videographers
Even if you’re not well-versed in corporate video, you are an expert on your company. What can a videographer bring to the table? Ask:
- In which industries do you specialize?
- What type of stories do you tell? How do you create an emotional connection with the audience?
- Do you have experience with explainer videos? Interviews? Live events? Promotional video? Training videos?.?
- Can you give me an idea of the timeline for my project.
- Talk to me about pricing!
- Who is responsible for what? What is my role in this project? Who is my contact person?
- Do you have a team? What other video production services do you offer?
- This is what I have in mind: do you have any ideas/suggestions?
AGP offers industry-leading corporate videography as part of our overall services; we know how important it is to capture the stories behind your business in a compelling way. Investigate us, grill us, view our work, ask us questions. And then let’s get to work telling your story. Differently.