Remember Charlie Brown and the Peanuts gang? Of course! It’s a classic. Now, think about the teacher: "Wah wah woh wah wah."
Is this the sound your target audience hears when they watch your brand videos?
Too often, the answer from viewers is, “Yes!” We tend to lapse into corporate speak, explaining how great we are to recruits, customers, and other stakeholders instead of showing them through compelling videos. We get so lost in features and benefits that we forget about fun.
Permission Granted: Have Fun
Let’s talk about recruitment. Many industries, from high-tech to construction, face a shortage of talent. Attracting the best and brightest is about more than offering a competitive salary and benefits package. People want to know why they should work for you and with you, what they’ll get out of it beyond remuneration.
You may say, “It’s fun! This is a great place to work.” But your recruitment videos may say, "Wah wah woh wah wah." Not exactly captivating!
When it comes to recruitment, fun is not only acceptable — it is strongly recommended! Check out this gem from Twitter.
Nailed it! The mockumentary style captures Twitter’s fun side and personality, while simultaneously discussing why it’s such a great place to work. They’re not afraid to mock typical corporate videos — or themselves. The result is a cheesy, sarcastic, funny video that is also quite earnest.
Tell Your Story — Differently
Twitter’s video worked so well because it was on-brand; it aligns with their corporate identity and targets its audience with precision. You don’t have to go that route: fun can show up differently and in more subtle ways, depending on what’s appropriate for your brand.
The Sigma Theta Tau International Honor Society of Nursing, for instance, was hosting a conference for thousands of nurses across the globe. The world’s second largest nursing organization wanted to highlight their credible continuing education services. And they wanted to do it without putting these hard-working heroes to sleep. So they leveraged the power of humor with a side of absurdity.
This corporate video achieves a great balance of fun and fact. It’s not over the top, but it does put a fresh spin on the lengths Sigma’s instructors will go to provide an excellent education to members!
Show Off Your Style
Do not be afraid to show the fun side of your company — the excitement, the personality, people, the collaboration, the connection, the laughter, the unique identity you’ve worked hard to build and nurture.
When you do, you will portray your company culture in a much different — and dynamic — way than if you’re laser-focused on products or services. Whether your goal for a video is awareness, recruitment, or sales, integrating fun into your strategy empowers you to grab the attention of your audience.
Ready to move beyond "Wah wah woh wah wah"?