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[Podcast] The Story Behind the First Viral Video That Was Faked

Posted on April 03, 2019 at 8:51 AM

  Viral. As a parent, you loathe this word. It means sniffly, cranky kids and overtired adults. You can’t predict when a virus will take over your house, wreaking havoc and turning you into a sleep-deprived shell of your former self. And you can never predict when a video is going to go viral.

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Commercial Production: 5 Steps to Effective Spots

Posted on April 02, 2019 at 11:30 AM

Which is harder to create: a short story or a novel? Most writers will tell you a short story is far more challenging. With a novel, you have 100,000 words to weave your tale and meander up to the point. With a short story, you have to get the job done in 15,000 or so. The same is true of a ...

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How to Stand Out with Your Video Strategy

Posted on March 26, 2019 at 11:15 AM

We’re not going to bore you with video content statistics… But if we were, we’d tell you that 45% of people watch an hour or more of Facebook and YouTube videos a week. Or that 500 million hours of video is watched on YouTube each day. Or that 87% of online marketers use video. Or that more video ...

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Why the First Commercial Looks Like Advertisements of Today

Posted on March 21, 2019 at 1:36 PM

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Conversational Storytelling: 3 Tips for Powerful Business Videos

Posted on March 19, 2019 at 11:41 AM

We need to talk.

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Left of Center: Trusting in the Creative Process

Posted on March 12, 2019 at 11:00 AM

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The Story Behind The Marlboro Man Brilliance

Posted on March 07, 2019 at 2:07 PM

 

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After “It’s a Wrap”: 5 Ways to Maximize The Impact of Your Business Videos

Posted on March 05, 2019 at 9:16 AM

You’ve just created a great video. Congratulations. But you’re not done! Now it’s time to put this incredible asset to work for your business — and maximize your investment.

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The Perfect Commercial from Nike

Posted on March 04, 2019 at 3:27 PM

 

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Video Production FAQs

Posted on February 26, 2019 at 8:48 AM

You know you need video. You know it can help you reach and engage your audience on a new level. And you know you have questions! Here are five that we hear frequently.

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