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Do You Need a Video Storyboard for Your Next Brand Documentary?

Posted on July 02, 2019 at 12:34 PM

Do you need a video storyboard for your next brand documentary? If you want to attach a burdensome — and unnecessary — ball and chain to your project, by all means, yes: use a storyboard. If you want to tell your story differently, it’s time for a different approach to video production.

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Commercial Production: 5 Steps to Effective Spots

Posted on April 02, 2019 at 11:30 AM

Which is harder to create: a short story or a novel? Most writers will tell you a short story is far more challenging. With a novel, you have 100,000 words to weave your tale and meander up to the point. With a short story, you have to get the job done in 15,000 or so. The same is true of a ...

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6 Archetypal Stories — and How to Determine Which Ones Your Brand Should Be Telling

Posted on February 05, 2019 at 10:05 AM

What’s something every story has in common? They fall into one of these archetypes. Yes, every story known to man. While these models are as old as humanity itself, how you tell your brand stories determines whether your audience sees them as unique, fresh, and compelling.

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[Podcast] The Great Pizza Turnaround

Posted on January 23, 2019 at 3:56 PM

               Hear the Podcast Episode Now                                                                       

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Lincoln and the Commercials You Love to Hate

Posted on January 16, 2019 at 12:02 PM

               Hear the Podcast Episode Now                                                                          You’ve seen them. You hate them. You’ve asked yourself, “What in the world is Matthew McConaughey thinking?!” Lincoln struck gold with its series of ads featuring the Oscar-award ...

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“Your Story. Told Differently.” The Meaning Behind the Motto

Posted on January 15, 2019 at 8:51 AM

It’s a slogan. It’s a tagline. It’d look pretty good on a t-shirt. But what does “Your Story. Told Differently” actually mean to us? More importantly, what does it mean to you?   

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Strategic Focused Video is Now Officially Necessary.

Posted on December 06, 2018 at 10:10 PM


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Is Your Video Marketing Strategy Missing This Key Ingredient?

Posted on October 18, 2018 at 9:05 AM

Remember Charlie Brown and the Peanuts gang? Of course! It’s a classic. Now, think about the teacher: "Wah wah woh wah wah."

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The Difficulty of Change in Your Video Marketing

by AGP
Posted on June 19, 2018 at 8:08 PM

It is human nature to resist change, that’s a fact. It might be the single hardest thing to do as a person. I know that is a bold statement but history and my interactions with the human race over the last 39 years illuminate that point. The physiological strength to stop doing something you have ...

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Memorable video content in the age of over saturation

Posted on December 12, 2017 at 5:33 PM

Each day we're inundated with enthusiastic messaging from Facebook, Twitter, Instagram, Snapchat, TV, email, text message and newsletters. And on top of that we're watching more than 500 million hours of videos DAILY on YouTube! As a brand, that leaves you wondering how to cut through all of the ...

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