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What Every Video Campaign Needs to Succeed

Posted on May 07, 2019 at 8:00 AM

Consumers have an insatiable appetite for video, and they have an endless buffet of content from which to choose. By 2021, video will account for 81% of all internet traffic; we’re already watching 500 million hours of video a day on YouTube alone. Add in Facebook, Instagram Stories, and other ...

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What Does a Promotional Video Company Do?

Posted on May 07, 2019 at 8:00 AM

 

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Small Company? Make a Big Impact with Your Business Video

Posted on April 30, 2019 at 11:30 AM

We all love Geico commercials. And the insurance company isn’t shy about spending $1.18 billion annually to ensure that we have “15 minutes can save you 15% or more on car insurance” branded into our subconscious. Ford, Samsung, Alphabet (Google’s parent company), and Verizon all have $2.5 billion ...

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Storytelling: The New Normal

Posted on April 23, 2019 at 8:00 AM

 

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Lights, Camera… Panic! Overcoming Your Nerves on Camera

Posted on April 09, 2019 at 12:27 PM

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Commercial Production: 5 Steps to Effective Spots

Posted on April 02, 2019 at 11:30 AM

Which is harder to create: a short story or a novel? Most writers will tell you a short story is far more challenging. With a novel, you have 100,000 words to weave your tale and meander up to the point. With a short story, you have to get the job done in 15,000 or so. The same is true of a ...

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After “It’s a Wrap”: 5 Ways to Maximize The Impact of Your Business Videos

Posted on March 05, 2019 at 9:16 AM

You’ve just created a great video. Congratulations. But you’re not done! Now it’s time to put this incredible asset to work for your business — and maximize your investment.

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5 Steps to Incorporate Video Into Your Marketing Strategy

Posted on February 12, 2019 at 8:34 AM

Prospect: I have a problem; I need some reliable information and a solution.

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6 Archetypal Stories — and How to Determine Which Ones Your Brand Should Be Telling

Posted on February 05, 2019 at 10:05 AM

What’s something every story has in common? They fall into one of these archetypes. Yes, every story known to man. While these models are as old as humanity itself, how you tell your brand stories determines whether your audience sees them as unique, fresh, and compelling.

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Top 5 Misconceptions of  B2B Video Production

Posted on January 29, 2019 at 9:17 AM

"There is no greater agony than bearing an untold story inside you." Maya Angelou With simplicity and grace, Maya Angelou gets to the heart of storytelling: we tell stories because we must. While true on a personal level, it is equally pertinent to brands. Your business has untold stories inside ...

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