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Mastering How-To and Instructional Videos

Posted on October 05, 2019 at 8:00 AM

How do you fold a fitted sheet? Apparently, the answer is not “crumple it into a ball and shove it into a drawer.” Who knew? Martha Stewart knew, and her instructional video on this topic went viral. Yes, ladies and gentlemen, a video about folding a sheet captivated nearly three million people on ...

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5 Elements Every Product Demo Video Should Have

Posted on September 28, 2019 at 8:00 AM

Think about a time you listened to a story: not just any story, a great story. Even if it is about a topic in which you have no real interest, you find yourself getting swept up. The excitement, energy, and passion is contagious. (By the way, this is how I ended up with a wine club membership with ...

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Educational Video for Business

Posted on September 21, 2019 at 8:00 AM

What did we do before the internet, besides talk to people in their actual faces? How did we find out if penguins have knees, whether “funner” is a real word, what Obama’s last name is, or how to win the lottery? (All, by the way, real questions people have asked Google.) We have a wealth of ...

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What Can a Branded Documentary Do For Your Marketing This Year?

Posted on August 20, 2019 at 8:10 AM

When was the last time you were on Netflix? Last night. When you were planning on binge watching Stranger Things. But then you saw the incredible variety of documentaries and docuseries available, and you couldn’t help but sit through four and a half hours of Ted Bundy interviews. Documentaries are ...

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Improve Your Employer Brand with Employee Training Videos

Posted on August 20, 2019 at 8:10 AM

What’s the hardest part of starting a new job? Learning your role? Getting to know your coworkers? Figuring out who to report to — and who to ask when you need help? Finding the best spots for lunch? No. It’s watching those mind-numbing employee training videos. It’s a weird ritual when you think ...

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How a Behind-the-Scenes Video Can Spark Customer Loyalty

Posted on August 20, 2019 at 8:04 AM

Why do you need a behind-the-scenes video? Sherpas.

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Creative Video Ideas for Corporate Films

Posted on August 20, 2019 at 8:03 AM

What does “corporate film” mean to you? Is it something you have to endure, hoping to find a few tidbits of useful information as you research products or solutions? Something your employer makes you watch so you’ll learn key processes or feel like part of the team? Something a salesperson shows ...

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The Principles of Corporate Video Production

Posted on August 19, 2019 at 1:20 AM

What is corporate video? A chance to check your email? Time to daydream and plan your weekend? A good opportunity to take a nap? Twenty years ago, when an employer, potential partner, trainer, or salesperson fired up sales or training videos, you could almost instantly feel your eyes rolling back ...

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How to Prepare Your Company for the Video Production Process

Posted on July 10, 2019 at 10:59 AM

You know you need high quality video. Everyone’s on board; you have some great ideas; you’re ready to go! Go… Where? How? When? How fast? You’re ready, but you need more information on the video production process so you’re comfortable and confident going forward. Understood. 

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The 6 Stages of Film Production for Brands

Posted on July 09, 2019 at 10:36 AM

The better a video is, the more effortless it appears. But make no mistake: the more effortless it looks, the more work when into creating it. Sure, there are videos that capture a magic moment with little to no planning - like the time Charlie bit his brother’s finger - but when it comes to ...

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