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Mastering How-To and Instructional Videos

Posted on October 05, 2019 at 8:00 AM

How do you fold a fitted sheet? Apparently, the answer is not “crumple it into a ball and shove it into a drawer.” Who knew? Martha Stewart knew, and her instructional video on this topic went viral. Yes, ladies and gentlemen, a video about folding a sheet captivated nearly three million people on ...

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Educational Video for Business

Posted on September 21, 2019 at 8:00 AM

What did we do before the internet, besides talk to people in their actual faces? How did we find out if penguins have knees, whether “funner” is a real word, what Obama’s last name is, or how to win the lottery? (All, by the way, real questions people have asked Google.) We have a wealth of ...

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What Can a Branded Documentary Do For Your Marketing This Year?

Posted on August 20, 2019 at 8:10 AM

When was the last time you were on Netflix? Last night. When you were planning on binge watching Stranger Things. But then you saw the incredible variety of documentaries and docuseries available, and you couldn’t help but sit through four and a half hours of Ted Bundy interviews. Documentaries are ...

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How a Behind-the-Scenes Video Can Spark Customer Loyalty

Posted on August 20, 2019 at 8:04 AM

Why do you need a behind-the-scenes video? Sherpas.

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Creative Video Ideas for Corporate Films

Posted on August 20, 2019 at 8:03 AM

What does “corporate film” mean to you? Is it something you have to endure, hoping to find a few tidbits of useful information as you research products or solutions? Something your employer makes you watch so you’ll learn key processes or feel like part of the team? Something a salesperson shows ...

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The Principles of Corporate Video Production

Posted on August 19, 2019 at 1:20 AM

What is corporate video? A chance to check your email? Time to daydream and plan your weekend? A good opportunity to take a nap? Twenty years ago, when an employer, potential partner, trainer, or salesperson fired up sales or training videos, you could almost instantly feel your eyes rolling back ...

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How to Prepare Your Company for the Video Production Process

Posted on July 10, 2019 at 10:59 AM

You know you need high quality video. Everyone’s on board; you have some great ideas; you’re ready to go! Go… Where? How? When? How fast? You’re ready, but you need more information on the video production process so you’re comfortable and confident going forward. Understood. 

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The 6 Stages of Film Production for Brands

Posted on July 09, 2019 at 10:36 AM

The better a video is, the more effortless it appears. But make no mistake: the more effortless it looks, the more work when into creating it. Sure, there are videos that capture a magic moment with little to no planning - like the time Charlie bit his brother’s finger - but when it comes to ...

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How to Hire a Corporate Videographer (The Right Way)

Posted on July 08, 2019 at 11:58 AM

We love Apple, but they’ve managed to convince people that, with a shiny, slim, pricey piece innovation, anyone can be a videographer. Point, shoot, slap on a filter you got from a 99¢ app, and done! But let’s ask ourselves a question: do you want a business asset that shows the same level of ...

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Do You Need a Video Storyboard for Your Next Brand Documentary?

Posted on July 02, 2019 at 12:34 PM

Do you need a video storyboard for your next brand documentary? If you want to attach a burdensome — and unnecessary — ball and chain to your project, by all means, yes: use a storyboard. If you want to tell your story differently, it’s time for a different approach to video production.

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