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What Every Video Campaign Needs to Succeed

Posted on May 07, 2019 at 8:00 AM

Consumers have an insatiable appetite for video, and they have an endless buffet of content from which to choose. By 2021, video will account for 81% of all internet traffic; we’re already watching 500 million hours of video a day on YouTube alone. Add in Facebook, Instagram Stories, and other ...

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Importance of Video Storytelling for Nonprofits

Posted on April 16, 2019 at 11:02 AM

“Fear is useless. What is needed is trust. As social innovators we’ve got to be tenacious, gritty, and courageous. We deal with cynicism and rejection, especially when what we’re working on is important. So we can never give up. Ever.” Jim Ziolkowski, founder and CEO of buildOn

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Commercial Production: 5 Steps to Effective Spots

Posted on April 02, 2019 at 11:30 AM

Which is harder to create: a short story or a novel? Most writers will tell you a short story is far more challenging. With a novel, you have 100,000 words to weave your tale and meander up to the point. With a short story, you have to get the job done in 15,000 or so. The same is true of a ...

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How to Stand Out with Your Video Strategy

Posted on March 26, 2019 at 11:15 AM

We’re not going to bore you with video content statistics… But if we were, we’d tell you that 45% of people watch an hour or more of Facebook and YouTube videos a week. Or that 500 million hours of video is watched on YouTube each day. Or that 87% of online marketers use video. Or that more video ...

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Left of Center: Trusting in the Creative Process

Posted on March 12, 2019 at 11:00 AM

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After “It’s a Wrap”: 5 Ways to Maximize The Impact of Your Business Videos

Posted on March 05, 2019 at 9:16 AM

You’ve just created a great video. Congratulations. But you’re not done! Now it’s time to put this incredible asset to work for your business — and maximize your investment.

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How To Incorporate Video Into Your Sales Strategy

Posted on February 19, 2019 at 8:21 AM

Sales is a fast-paced, highly pressurized, and demanding line of work. Not quite a newsflash, we know. But are you using the right tools to maximize results — and minimize the stress? Incorporating video into your sales strategy can help you reach and engage your audience, stay top of mind, ...

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5 Steps to Incorporate Video Into Your Marketing Strategy

Posted on February 12, 2019 at 8:34 AM

Prospect: I have a problem; I need some reliable information and a solution.

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6 Archetypal Stories — and How to Determine Which Ones Your Brand Should Be Telling

Posted on February 05, 2019 at 10:05 AM

What’s something every story has in common? They fall into one of these archetypes. Yes, every story known to man. While these models are as old as humanity itself, how you tell your brand stories determines whether your audience sees them as unique, fresh, and compelling.

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[Podcast] The Great Pizza Turnaround

Posted on January 23, 2019 at 3:56 PM

               Hear the Podcast Episode Now                                                                       

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