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The Principles of Corporate Video Production

Posted on August 19, 2019 at 1:20 AM

What is corporate video? A chance to check your email? Time to daydream and plan your weekend? A good opportunity to take a nap? Twenty years ago, when an employer, potential partner, trainer, or salesperson fired up sales or training videos, you could almost instantly feel your eyes rolling back ...

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The 6 Stages of Film Production for Brands

Posted on July 09, 2019 at 10:36 AM

The better a video is, the more effortless it appears. But make no mistake: the more effortless it looks, the more work when into creating it. Sure, there are videos that capture a magic moment with little to no planning - like the time Charlie bit his brother’s finger - but when it comes to ...

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Do You Need a Video Storyboard for Your Next Brand Documentary?

Posted on July 02, 2019 at 12:34 PM

Do you need a video storyboard for your next brand documentary? If you want to attach a burdensome — and unnecessary — ball and chain to your project, by all means, yes: use a storyboard. If you want to tell your story differently, it’s time for a different approach to video production.

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Our Video Production Services

Posted on June 11, 2019 at 12:28 PM

How many times in the past year, month, week have you said to yourself, “We really need a video for that!” To showcase a product announcement, a grand opening, a fundraiser. To highlight your people and culture for potential employees. To liven up your Instagram Story. To reach B2B prospects and ...

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What Every Video Campaign Needs to Succeed

Posted on May 07, 2019 at 8:00 AM

Consumers have an insatiable appetite for video, and they have an endless buffet of content from which to choose. By 2021, video will account for 81% of all internet traffic; we’re already watching 500 million hours of video a day on YouTube alone. Add in Facebook, Instagram Stories, and other ...

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Importance of Video Storytelling for Nonprofits

Posted on April 16, 2019 at 11:02 AM

“Fear is useless. What is needed is trust. As social innovators we’ve got to be tenacious, gritty, and courageous. We deal with cynicism and rejection, especially when what we’re working on is important. So we can never give up. Ever.” Jim Ziolkowski, founder and CEO of buildOn

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Commercial Production: 5 Steps to Effective Spots

Posted on April 02, 2019 at 11:30 AM

Which is harder to create: a short story or a novel? Most writers will tell you a short story is far more challenging. With a novel, you have 100,000 words to weave your tale and meander up to the point. With a short story, you have to get the job done in 15,000 or so. The same is true of a ...

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How to Stand Out with Your Video Strategy

Posted on March 26, 2019 at 11:15 AM

We’re not going to bore you with video content statistics… But if we were, we’d tell you that 45% of people watch an hour or more of Facebook and YouTube videos a week. Or that 500 million hours of video is watched on YouTube each day. Or that 87% of online marketers use video. Or that more video ...

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Left of Center: Trusting in the Creative Process

Posted on March 12, 2019 at 11:00 AM

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After “It’s a Wrap”: 5 Ways to Maximize The Impact of Your Business Videos

Posted on March 05, 2019 at 9:16 AM

You’ve just created a great video. Congratulations. But you’re not done! Now it’s time to put this incredible asset to work for your business — and maximize your investment.

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